Voxpoint

Services

Primary Research, Built Around Your Question

From a single round of expert calls to a multi-country tracking study, we design the method mix your decision needs. Every service is available as a full-service project or as fieldwork support.

1. Quantitative Research

  • Online surveys through vetted panels in 50+ countries.
  • Face-to-face surveys (CAPI), including door-to-door, central location, and rural fieldwork.
  • Telephone surveys (CATI) for B2B, older, or hard-to-reach audiences.
  • Tracking studies for brand health, customer satisfaction, and NPS over time.

Best for: market sizing, segmentation, brand tracking, usage and attitude studies, concept testing.

2. Qualitative Research

  • Focus groups, in person or online.
  • In-depth interviews with consumers, patients, and customers.
  • Ethnography and in-home visits to see products used in real settings.
  • Accompanied shopping in stores and online.
  • Online communities running over several days or weeks.

Best for: exploratory research, concept and message testing, understanding purchase drivers.

3. Diary and Longitudinal Research

  • Mobile diaries with photo, video, and voice entries.
  • Consumption and usage diaries over one to eight weeks.
  • Pilot and test-market studies before full launch.

Best for: usage routines, consumption patterns, path-to-purchase mapping, pilot evaluations.

4. Expert and B2B Research

  • Expert interviews with clinicians, former executives, and industry insiders.
  • Healthcare professional (HCP) research, including doctors, pharmacists, and hospital buyers.
  • B2B decision-maker studies across IT, procurement, and finance.
  • Commercial due diligence calls for investors and consultancies.

Best for: due diligence, market entry, practitioner validation, regulatory and market access context.

5. Specialist Techniques

  • Product and taste testing (home-use and central location).
  • Pack and advertising testing.
  • Pricing research (conjoint, Van Westendorp, Gabor-Granger).
  • Mystery shopping and retail audits.
  • Customer experience and journey mapping.

6. Fieldwork and Data Services

  • Fieldwork only: recruitment, moderation, and interviewing to your design.
  • Respondent and expert recruitment.
  • Translation and transcription in Indian and international languages.
  • Survey programming and hosting.
  • Data processing, tabulation, and analysis, including dashboards and statistical modelling.

Multi-Method Studies

Most engagements combine methods. For example, expert interviews can frame a survey design, or a diary study can be followed by groups to deepen interpretation. We define the sequence and mix based on your question, budget, and timeline.

Talk to Us About Your Project