Sectors
Every sector has its own audiences, regulations, and buying behaviour. We adapt research design, recruitment, and expert sourcing to those realities, drawing on more than 30 years of fieldwork.
FMCG decisions depend on understanding everyday habits that people rarely think about, let alone remember accurately.
Questions we answer: Who buys, how often, and why? Which pack size, price, or flavour will win? How is the brand perceived against competitors?
Typical methods: usage and attitude surveys, consumption diaries, product and taste tests, pack testing, brand tracking, pilot studies.
Healthcare research needs specialist recruitment, sensitivity to patients, and strict compliance.
Questions we answer: How do doctors choose between treatments? What barriers do patients face? How will a new product be received by prescribers and payers?
Typical methods: HCP in-depth interviews and surveys, patient journey research, key opinion leader interviews, market access studies.
Compliance: adverse event reporting procedures, HCP compliance, and anonymised reporting as standard.
Financial decisions are high-trust and often complex, and customers are cautious about sharing details.
Questions we answer: Why do customers choose, stay with, or leave a provider? How will a new product or digital feature be received? Where does the customer journey break down?
Typical methods: customer experience research, concept testing, journey mapping, NPS tracking, expert interviews.
Technology buyers range from first-time smartphone users to enterprise IT leaders.
Questions we answer: What drives adoption or abandonment? Who influences a B2B purchase, and what do they care about? How usable is the product?
Typical methods: user research and usability testing, adoption studies, B2B decision-maker interviews, market sizing.
Retail success depends on what happens at the shelf, on the screen, and in the moment of choice.
Questions we answer: How do shoppers choose a store or channel? What influences choice at the shelf? How well are stores executing?
Typical methods: shopper diaries, accompanied shopping, path-to-purchase mapping, mystery shopping, retail audits.
Our methods travel well. Tell us about your market and we will design around it.
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